The best automation tools are the ones that fit into your life rather than force you to conform to it. For the past few weeks the Gemini Agent has become one of those tools for me. And not because it excels at one particular thing, rather it does several things well enough that I’ve been able to weave it into two different lines of business.
This week at MattFlows we’ll go over how I use the Gemini Agent to scour the Internet for leads for my SaaS and AI consultancy work. And, how I use it to find new places to promote Fantasy Brawls, my online gaming platform.
What Is the Gemini Agent and Why Does It Matter?
The Gemini Agent isn't just Gemini in a chat window. It is still Gemini but with a toolkit that enables it to do far more than hold a conversation. It has the ability to browse the web, reason across multiple information sources, take actions, and return structured, usable data. If you give it a clear objective, it behaves less like a chatbot and more like a research assistant who doesn't need to sleep, doesn't get bored, or burnt out. Here are my use cases
Use Case #1: Finding Leads for CRM and AI Consultancy Work
The Problem It Solves
Lead generation for a niche consultancy is rough. You're not casting a wide net, rather you're looking for signals. For example, a company that just posted a job for a CRM administrator is a good find. Or, a LinkedIn thread where a CMO complained that their sales team isn't using the CRM properly. Even a Reddit post asking which automation tool connects to which platform is a nice place to start. These are warm signals buried in noise, and finding them manually takes an obscene amount of time that I could better spend elsewhere. The Gemini Agent makes this painstaking effort possible without having to hire a virtual assistant. Here's the prompt I use to kick off the whole process.
🛠️ How I Set It Up
The result isn't just a generic list of company name, instead I get a qualified snapshot of where the right conversations are happening. Reddit threads in r/entrepreneur and r/CRM, LinkedIn posts from ops managers, job boards where companies are hiring for roles that suggest they're scaling their CRM stack, and occasionally blog comments where someone has left a question that nobody answered.
Where Super Easy CRM Comes In
Once the Gemini Agent uncovers a lead worth pursuing, it needs to get into Super Easy CRM as a Lead record but since the Gemini Agent doesn't have native API capabilities yet, n8n must be summoned from the shadows. My current setup has the Gemini output landing in a Google Sheet, which n8n monitors on a schedule. When a new row appears, n8n reads the data (source URL, pain point, suggested opener) and fires an HTTP Request to the Super Easy CRM API to create the Lead record with all those fields populated.
It’s an extra hop but until Gemini Agent’s get API capabilities, Google Sheets will have to serve as middleware for the flow. Once n8n is wired up, you’ll forget it's there, eventually. The Gemini Agent does the hunting. N8n transfers the results. Super Easy CRM makes sure I don't lose them.
Prompt the agent to look for signals of budget and urgency — phrases like "we're evaluating vendors," "our current CRM isn't scaling," or "we need this done by Q3."
Don’t change your Google Sheets table layout without adjusting your n8n flows. Don’t make changes in a vacuum!
Use Case #2: Finding Places to Promote Fantasy Brawls
The Different Problem
Fantasy Brawls is a different venture entirely. It's an online battle simulator / monster taming game where players recruit brawlers and engage in fantasy battles. The audience is gamers, pop culture fans, people who have very strong opinions about whether a gorilla can beat 100 guys in a fight. Finding them requires a completely different kind of search than lead gen for a B2B consultancy.
How I Set It Up
What I Do With the Output
The output becomes a promotion calendar, similar to what you see in tools like SEMRush. Each community gets logged, categorized by platform and effort level, and scheduled for outreach. High-activity communities with permissive self-promotion rules go on the short list. Communities that are harder to post in get flagged as well. Certain subreddits have minimum karma requirements, post limits, and self-promotion restrictions. These scenarios require a different approach and Gemini logs these separately.
Tying It to the Pixel and Galaxy Watch
This is the part that took the workflow from useful to genuinely seamless. I run a Google Pixel 10 Pro XL as my daily driver alongside my iPhone 15 Pro Max, and I've got a Galaxy Watch 6 Classic on my wrist for most of my waking hours. The Gemini Agent is accessible natively on the Pixel through the Google app and through Gemini Live, which means I can kick off a research session by voice while I'm working out, cooking, or at my son's wrestling match.
| Device/Tool | Role in the Workflow |
|---|---|
| Gemini Agent on Pixel | Research, discovery, structured output |
| Gemini Live | Voice-first interaction while mobile |
| Galaxy Watch | Quick capture and reminders on the go |
| Super Easy CRM API | Lead records, Tasks, and Automation Builder |
| n8n | Connectivity between Gemini output and CRM input |
SEO and Visibility: A Note on What the Agent Gets Right
One thing I've noticed using the Gemini Agent for both of these use cases is that it surfaces content gaps as naturally as it surfaces leads and communities. It surfaces questions that nobody has written a good answer to. This is the part of the Gemini Agent that I think most people underestimate. It's not just an information fetcher. If used correctly, it's a market intelligence tool.
Google's Productivity Suite Wins Big for Small Business Owners
The Gemini Agent, paired with Super Easy CRM, n8n, and the Google hardware already in my AI Everyday Carry, has gotten close to disappearing into my routine. If you're running multiple projects the way I am; the answer isn't a different app for each one. It's a flexible agent that can context-switch as fast as you have to. The Gemini Agent is getting there. And when you plug it into the right systems, it's already there for a lot of what matters.
